About This Course
A Change and Communication Strategy is the high-level blueprint that shapes how your change programme is structured and communicated. It sets the tone for how the project will run, identifying key stakeholders, decision bodies, and governance expectations. Unlike a month-by-month activity plan, this strategy provides the overarching framework that ensures consistency, accountability, and clarity across the change initiative.
You'll explore how the business, organisational, and communication context informs the development of this strategy, and why that context is essential to get right at the start. This course will also show how the strategy becomes a shared responsibility—distributed to and followed by the steering committee, project control groups, and working teams alike—to ensure alignment throughout the programme.
By the end of this course, you will:
- Understand what a Change and Communication Strategy includes.
- Identify the organisational context critical to strategy development.
- Distinguish between a strategy and an activity plan.
- Define project structure, stakeholders, and timeframes clearly.
- Ensure proper distribution and ownership across project groups.
- Use the strategy as a benchmark for success throughout the programme.
Topics Covered:
- Change and Communication Strategy Overview
- Owner of the Strategy
- Target Audience
- The Approach of your Strategy
- Learning what the project is about
- Key Assessments
- Things that will influence what you communicate in the Strategy
- How will the Change and Communications Strategy get endorsed
Course Duration: Approximately 20 minutes
Access to Course: 7 days from date of purchase
